Facebook’s mission is to give people the power to build community and bring the world closer together. To fulfill this mission, every year Facebook organizes “Global Causes Day” to mobilize its employees around meaningful causes and help non-profit organizations (NPOs) use Facebook and its family of apps to do more good for their communities. In Hong Kong, the company hosts “Facebook Good Causes Day” to support local NPOs by educating them on how to use Facebook to advocate social good causes and connect more closely with their communities.

This year marks the fifth anniversary of Good Causes Day themed around mental health. It also marks the successful completion of #Hearforyou Campaign which was launched by Facebook six months ago. Our NPO partners include Agent of Change, Caritas – Hong Kong, The Hong Kong Federation of Youth Groups, St. James’ Settlement, The Samaritans Hong Kong and HKU Li Ka Shing Faculty of Medicine Department of Psychiatry. The campaign aims to support local NPOs that are advocating society to address mental health issues. Through a one-stop online resources hub to connect people in need by providing easy access to health and wellness resources, online assessment, and immediate support on messenger bots, the campaign aims at reaching out to those in need and raising public awareness on mental health issues. The program matched our NPO partners with teams of Facebook Buddies, who provided advertising sponsorship and marketing expertise support.

Facebook Good Causes Day 2020 will be organized virtually comprising two parts – Facebook Good Causes and NPO Consultation Session. We cordially invite you all to join us for this meaningful event! 

Details

Remarks for NPO Consultation:
1. Application deadline: 1 December 2020 (Tuesday)
2. If you would like to join consultation session, please leave the questions that you would like to discuss with Facebook Experts in online registration form. Questions are required for matching with Facebook Experts
3. HKCSS Institute will send email to confirm your participation by 7 Dec

Agenda

Part I – Facebook Good Causes

• Opening Video & Introduction

• Welcome Speech from Facebook
  Jayne Leung (VP, Head of Greater China, Facebook)

• Keynote Speech from The Hong Kong Council of Social Service (HKCSS)
  Raymond Lai (Business Director, HKCSS)

• Coffee Chat with #Hearforyou Campaign NPO Partners
  William Chan (Executive Director, Agent of Change)
  Mandy Au Yeung (Senior Manager of Rehabilitation Services, St. James’ Settlement)
  Mimi Chin (Registered Social Worker, Caritas Youth and Community Service)
  Maggie Tam (Public Policy Manager, Hong Kong, Facebook)

• Music : 
  Cath Wong, Local singer and songwriter
  

• Mini Master Class Training: How to make your good causes campaign stand out
  Tina Lee (Manager, NGO Capacity Building, HKCSS) 
  Charles Chow (Outreach Manager, Politics & Government (Hong Kong)) 
  Michelle Chan (APAC Education Program Trainer, Facebook Blueprint) 
  Hazel Wong (APAC Partnerships Leads, Facebook Blueprint)

• Closing Remarks

Part II – NPO Consultation Session (by registration for NPOs only*)

• Meeting with Facebook Experts: 
  Q&A opportunities with our Facebook Marketing Experts on Facebook and Instagram platforms

* Each Session is 15-20 minutes
* Target participant: A maximum of three participants from one NGO, at least one from senior management level and one has hands-on experience in managing social media for the organization. The NGO should have a well-established Facebook/Instagram page on a service or on organization.

Organizer	Co-organizer