Introduction In the realm of digital marketing on Meta, an increasing number of NGO practitioners have been using the "Boost Post" feature effectively. This workshop takes you a step further by exploring the powerful algorithmic logic and data potential of the backend Meta platforms. To transform every advertising dollar into actual donations, volunteer sign-ups, or advocacy awareness, a strategic foundation is essential. Designed for NGO frontline staff, this workshop moves from zero-basis operation to advanced optimisation, offering an in-depth analysis of the key factors that determine the success or failure of Meta advertising campaigns.. It goes beyond operational skills to explain the underlying logic of algorithms of Meta platforms. Through the "Ad Clinic" session, the trainer will demonstrate live setup and data diagnosis, analyse real-world case studies, and guide participants in mastering high-conversion creatives and precise audience targeting to enhance their organisation's digital promotion impact. Objective Strategic Mindset: Distinguish between Ads Manager and Boost Post; understand the three-layer structure of Meta ads (Campaigns, Ad Sets, Ads) Creative Optimisation: Learn to write "eye-catching" copy and design high-conversion visuals, enhancing the effectiveness of 3 major areas, namely “fundraising”, “event registration”, and “level of engagement” Practical Application: Acquire the skills to independently execute ...

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You are invited to join the upcoming Talent Insights Series -【HKCSS X Nan Fung Group｜Shaping Organisational Culture & Driving Performance through Strategic Talent Management】by the Talent Development team of the Hong Kong Council of Social Service (HKCSS).    Join us for an insightful sharing and exchange session at Nan Fung Group, led by Lurlee Leung, Head of Talent Development. He will share his experiences in leading transformation journey in performance management, including how adaptive practices were adopted to respond to shifting business environments and cultural needs. Through interactive discussions, participants will gain a systematic and forward-looking perspective of talent management, uncovering effective frameworks that shape organisational culture, boost performance, and strengthen ties to organisational sustainability. Date: 6th March 2026 (Fri) Time: 2:30pm - 5:30pm (Registration begins at 2pm) Location: Nan Fung Group HK Office - 16/F, AIRSIDE, 2 Concorde Road, Kai Tak, Hong Kong Target Participants: NGO Senior Management Staff Enquiry: 2864 2905 (Ms. Hui) or 2876 2463 (Ms. Leung)    [Enrollment Deadline: 6th February 2026]       Remarks: Limited quotas. For overwhelming enrollment, a screening process will be done by HKCSS and Nan Fung Group. Participants who have successfully enrolled for the event will receive a confirmation email on or before 13th February 2026.       ...

Introduction Accurately understanding the needs of communities and service users, crafting targeted proposals, and pitching initiatives effectively are essential for NGOs seeking to enhance impact and secure resources. This course guides participants step-by-step through the strategies of needs assessment, the practical techniques of proposal writing and pitching with the support of AI, and aims to empower NGO staff to confidently and systematically develop project ideas that drive resources toward their organisations and beneficiaries. The workshop integrates theory, real-world case analysis, AI Application and group practice, enabling participants to immediately apply what they learn. Through these hands-on activities, they will boost the effectiveness of proposal writing, as well as their pitching and presentations in daily work, strengthening service design and organisational sustainability. Objective To master effective needs assessment methods for understanding community and service user needs To learn the structure, logic, and practical skills for writing impactful proposals To enhance core knowledge and skills for project pitching and communication To master the collaboration skill with AI Content Foundation of needs assessment, and identifying community and service user needs with data Key structures, logic, and hands-on tips for effective proposal writing Strategies to increase persuasiveness and effectiveness in pitching and presentations Real ...

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