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  Introduction Changes have become part of our lives — resources stability, compliance requirements, stakeholder expectations, and team restructuring all demand rapid adaptation. As the vital bridge between organisational strategy and frontline service delivery, many middle managers must ensure that both they and their teams can adapt to or even drive changes. While leading changes is a must-have leadership skill for NGO middle managers nowadays, navigating change brings real struggles: self-doubt, unclear direction, team resistance, burnout, and the frustration of unrealised initiatives. Change management is an evolving process. Effective change leadership offers a way forward, driving service advancement and amplifying social impact through awareness, empathy, and strategic mindset that guide teams effectively through transformation. This workshop helps middle managers understand how individuals respond to change and develop the mindset needed to lead teams effectively in dynamic environments. Participants will also be able to create and implement a robust change goal that identifies the critical areas for change in their unit, and to determine what they need to do differently as change leaders to manage and balance the human side of transformation to effectively bring about desired changes in mindset, behaviour, and performance. Objective To embrace change with a positive mindset ...

Introduction In a fast-changing environment, NGO leaders must look beyond sound operations—they need clear strategic direction, disciplined thinking, and the ability to translate plans into action. This workshop offers a practical “toolkit” for strategic planning, guiding participants to clarify vision and priorities, assess internal and external realities using proven frameworks, generate strategic options, and anticipate uncertainty through scenario thinking. Participants will also learn how to engage key stakeholders and drive change, ensuring strategy evolves from a mere document into coordinated action that delivers meaningful impact. Objective To  understand principles of strategic planning and be familiarized with strategic thinking and planning process and tools To learn strategic planning tools and thinking methods to develop strategic plan, engage key stakeholders and lead strategic action Content 1. Overview of Strategic Planning Principles and Framework Strategic vs operational planning: understanding the difference The strategic planning framework: a structured approach 2. Defining Strategic Vision Historical review and key learnings: insights from the past Environmental and internal analysis: conducting   PEST and SWOT and key factors Craft the vision with unique position and critical few 3. The Art of Strategic Thinking Develop strategies with innovation and impact Plan scenarios and identify triggers 4. Driving Strategic Action ...

Introduction In the realm of digital marketing on Meta, an increasing number of NGO practitioners have been using the "Boost Post" feature effectively. This workshop takes you a step further by exploring the powerful algorithmic logic and data potential of the backend Meta platforms. To transform every advertising dollar into actual donations, volunteer sign-ups, or advocacy awareness, a strategic foundation is essential. Designed for NGO frontline staff, this workshop moves from zero-basis operation to advanced optimisation, offering an in-depth analysis of the key factors that determine the success or failure of Meta advertising campaigns.. It goes beyond operational skills to explain the underlying logic of algorithms of Meta platforms. Through the "Ad Clinic" session, the trainer will demonstrate live setup and data diagnosis, analyse real-world case studies, and guide participants in mastering high-conversion creatives and precise audience targeting to enhance their organisation's digital promotion impact. Objective Strategic Mindset: Distinguish between Ads Manager and Boost Post; understand the three-layer structure of Meta ads (Campaigns, Ad Sets, Ads) Creative Optimisation: Learn to write "eye-catching" copy and design high-conversion visuals, enhancing the effectiveness of 3 major areas, namely “fundraising”, “event registration”, and “level of engagement” Practical Application: Acquire the skills to independently execute ...

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