立即查閱HKCSS Institute最新課程推介!
 |
|
Digital Marketing for NGOs Series:
Facebook and Instagram Master Class
社福機構數碼宣傳企劃系列:
Facebook及Instagram管理工作坊
Introduction
This series is designed for NGO practitioners to enhance their knowledge and skills in digital and social media marketing to cope with the rising challenges and changing dynamics of the social environment.
Objectives
- To demonstrate the best practices and latest updates on the use of Facebook tools and resources for NGOs to reach out more effectively to their target groups for various good causes
- To maximize the influence of NGOs and create positive impact in the communities
Certificate
- Participants who have attained 80% attendance of the Master Class will be awarded a certificate of completion issued jointly by Facebook and HKCSS Institute; e.g. attended 4 out of 5 sessions and upon successful completion of 80% of the training hours required in each session
- Applicants enrolled in all the sessions of the Master Class will have higher priority to be accepted
- Attendance certificates for individual sessions will NOT be issued to participants
Course Structure
Session 1:
Introduction: How to leverage Facebook and Instagram for your digital campaigning?
- Basic Introduction to Facebook’s family of Apps
- How News Feed works
- Best practices on content creation
- Mobile trends
- Security & Safety
|
Course Code: 20A-C06
Date: 29 July (Wed)
Time: 1530-1700 (1.5 hrs)
Trainers:
- Ms Aurora Li
- Mr Charles Chow
- Ms Maggie Tam
|
Session 2:
Driving Engagement with Facebook Tools
- Insights and tools
- Facebook Live
- Facebook Messengers
- Facebook Groups
- Community Standards
- Ads
|
Course Code: 20A-C07
Date: 12 August (Wed)
Time: 1530-1700 (1.5 hrs)
Trainers:
- Ms Aurora Li
- Mr Charles Chow
- Ms Maggie Tam
|
Session 3:
Instagram
- Techniques
- Tools and Resources
- Stories
- Use of Stickers & Filters
- Insights
- Ads
|
Course Code: 20A-C08
Date: 26 August (Wed)
Time: 1530-1700 (1.5 hrs)
Trainers:
- Ms Aurora Li
- Mr Charles Chow
|
Session 4:
Introduction to Ads – Scale Your Advertising Efforts with
Ads Manager
- Difference between organic content & ads
- Ads manager and boosting
- How to get started with advertising, examples from NGO partners
- Deep dive into ads manager
- Advanced targeting via location, demographic and interest
- Measurement
- Creative considerations for ads
- Ads policy overview
- Ads transparency on social issues
|
Course Code: 20A-C09
Date: 9 September (Wed)
Time: 1530-1700 (1.5 hrs)
Trainer:
|
Session 5:
Thematic Case Studies*
- Mental Health
- Blood Donation
- COVID-19
- Online Bullying and Suicide Prevention
- Support to Minority Groups
- Women Empowerment
|
Course Code: 20A-C10
Date: 24 September (Thur)
Time: 1530-1700 (1.5 hrs)
Trainers:
- Ms Aurora Li
- Mr Charles Chow
- Ms Maggie Tam
|
Course Details
Course Codes: |
20A-C06, 07, 08, 09 & 10 |
Dates and Time: |
Please refer to individual sessions for details |
Format:
|
Online platform through BlueJeans*
*BlueJeans is a cloud-based video conferencing service platform. (www.bluejeans.com/) |
Target Participants:
|
Two applicants from one NGO, one from management level and one who has hands-on experience in managing social media channel(s) for the organization
|
Class size: |
50 per session |
Language: |
Cantonese (supplemented with English) |
Fee: |
[Free of charge] |
Enrollment:
|
– Please register on or before 15 July 2020 (Wednesday).
– HKCSS Institute will issue an email notification to confirm your application. Please contact us if you have not received any confirmation by 22 July 2020 (Wednesday).
|
Remarks:
|
– The Master Class is not offered on a first-come, first-served basis.
– Application screening by Facebook and HKCSS Institute may apply.
* Participants with relevant promotional experience using Facebook or Instagram for projects with these themes will have higher priority to be accepted for session 5.
|
(Application via HKCSSI Member Portal, E-mail and Fax will not be accepted)
|
|
Trainers
|
Ms Aurora Li 李鶴女士
Partner Manager (Hong Kong & Taiwan)
Facebook
Aurora is a Partner Manger at Facebook, looking after Government, Politics and Advocacy sector. She’s dedicated on providing partners around the world education and guidance on how to connect with their people through Facebook marketing solutions.
Aurora has spent more than a decade in digital marketing field, including Google, Ogilvy and Baidu, among others. She has led key projects for global brands on their cross-culture communications and integrated marketing.
|

|
Mr Charles Chow 周子烈先生
Political and Government Outreach Manager (Hong Kong & Taiwan)
Facebook
Charles is Outreach Manager for Government, Politics and NGO sector. He focuses on delivering workshops on best practices on organic contents, tools and resources of Facebook apps.
He is a communications and public affairs professional with 14+ years PR, public affairs and communication experience and worked in the Government, technology, real estate and media industry. Worked as an Information Officer in Hong Kong Government and posted to a few bureaux and departments such as Security Bureau, Development Bureau and Digital Media Team in Information Services Department.
He is also actively involved in community services and is the founder of Asia Pacific Youth Development Foundation in promoting youth collaboration and empowering the future leaders.
|

|
Ms Maggie Tam 譚雋蘭女士
Public Policy Manager (Hong Kong)
Facebook
Maggie is the Public Policy Manager for Hong Kong at Facebook. In this role, Maggie provides strategic policy advice to key business and policy team partners and communicates Facebook’s policies and business priorities to the government, policymakers, academics, NGOs and private sector organizations. Maggie also focuses on civil society partnerships and collaborations addressing a wide range of social issues.
Prior to joining Facebook, Maggie held various roles of public affairs and communications in conglomerates such as Swire Properties and New World Development. She started her career as a local news reporter at South China Morning Post.
|
Co-organizer:
|
|
|
|
|
|
 |
 |
HKCSSI Facebook
觀看課程/活動花絮 |
HKCSSI Website
瀏覽其他課程資料 |
Share
分享/推薦此通訊 |
Email
聯絡HKCSS Institute |
|
|
|
|
|