Introduction In the realm of digital marketing on Meta, an increasing number of NGO practitioners have been using the "Boost Post" feature effectively. This workshop takes you a step further by exploring the powerful algorithmic logic and data potential of the backend Meta platforms. To transform every advertising dollar into actual donations, volunteer sign-ups, or advocacy awareness, a strategic foundation is essential. Designed for NGO frontline staff, this workshop moves from zero-basis operation to advanced optimisation, offering an in-depth analysis of the key factors that determine the success or failure of Meta advertising campaigns.. It goes beyond operational skills to explain the underlying logic of algorithms of Meta platforms. Through the "Ad Clinic" session, the trainer will demonstrate live setup and data diagnosis, analyse real-world case studies, and guide participants in mastering high-conversion creatives and precise audience targeting to enhance their organisation's digital promotion impact. Objective Strategic Mindset: Distinguish between Ads Manager and Boost Post; understand the three-layer structure of Meta ads (Campaigns, Ad Sets, Ads) Creative Optimisation: Learn to write "eye-catching" copy and design high-conversion visuals, enhancing the effectiveness of 3 major areas, namely “fundraising”, “event registration”, and “level of engagement” Practical Application: Acquire the skills to independently execute ...

After the COVID-19 pandemic and social distancing measures, the public concern over the mental health issues of the youth or the elderly in Hong Kong has been heightened. Yet, as for mental health needs of working adults, its public concern is less acute. They more rely on the provision from the private sector. To gain a deeper understanding of the working adult mental health issue and their implications for future service development in the sector, The HKCSS publishes “Mental Health: Adult Physical and Mental Wellbeing Series”. This publication synthesizes research conducted by various social stakeholders, integrating their perspectives on the mental health status of Hong Kong's working population. Issue four of “Mental Health: Adult Physical and Mental Wellbeing Series” would be focusing on “Review for Research on the Mental Health of Working Adult from the Perspective of Academic Institution (Two)” (see appendix). In continuation of the issue three, this issue will introduce the key findings from the studies, including the mental health profiles of different occupational groups, primary sources of psychological stress, and patterns of help-seeking behavior would be discussed. It is aimed to offer an overview on the current state of mental health of working adults in Hong Kong from the perspective of academic institution. At last, we ...

With the changes in the population and family structure in Hong Kong, the number of single-person and two-person households has increased significantly, with single-person households showing a particularly notable rise.  According to 2021 Census data, one-person households now exceed 500,000, representing 20.2% of all households in the city. As more people no longer see childbearing and family ties as necessary beneficial—and in some cases, family relationships could even become a source of distress. Since this, we must ask whether this trend will make modern individual more prone toward social isolation, or prompt them to redefine how we build meaningful connections. In response to these trends, the Hong Kong Council of Social Service (HKCSS) has conducted case studies on solo living. Our goal is to move beyond the stigma of "loneliness" and view solo living as a "journey of self-empowerment and relationship building." We believe that a singleton-friendly society should respect people’s right to live alone while providing robust, non-traditional support systems. Exhibition Highlights The “Unlock: My Story of Solo-Connected-Living” exhibition, held from March 20–29, 2026, translates our research into an interactive narrative based on in-depth interviews with 12 individuals from diverse backgrounds. Narratives & Data:. A deep dive into the drivers of singleton living—from ...

2026年發表的《財政預算案》建議撥款二億元推出「北都城鄉共融基金」先導計劃，鼓勵非政府組織和相關團體推展鄉郊旅遊項目，及推動「城鄉共融」。 香港基督教女青年會秀群松柏社區服務中心多年來紮根北區，服務城鄉居民，近年亦靈活結合個案及社區工作手法，透過青年探訪沙頭角長者，強化長者的社區支援網絡；同時亦透過培訓長者以攝影增廣見聞，並以影像連繫沙頭角長者與青年分享當地歷史及文化，使社區故事得以延續及保存，有助促進長幼共融及文化保育。為促進業界利用多元化手法回應長者服務及社會的需要，社聯將邀請秀群松柏社區服務中心同工及長者蒞臨分享經驗，有關安排如下： 日期： 2026年3月23日 (星期一) 時間： 下午3時30分至至5時30分 地點： 灣仔軒尼詩道15號溫莎公爵社會服務大廈202室 對象： 任何對長幼共融有興趣的社會服務界同工 報名方法： 請有興趣參與的同工於2026年3月18日 (星期四) 中午12時或之前登入以下連結於網上報名： https://event.hkcss.org.hk/individual/join_event_decide.aspx?lang=zh&ID=EventID0004377 結果公佈： 2026年3月19日前透過已登記的電郵公佈報名結果 內容： 計劃起源、內容設計及具體成就 沙頭角長者的「口述歷史」分享 「城鄉共融」、「長幼共融」的未來展望 如有任何查詢，歡迎致電2876 2446與主任（長者服務）黃嘉濠先生聯絡。多謝垂注！ 附件： 通告   ...

Application period： From 2nd March to 10th April 2026 at 11:59pm With the funding HKD18 million from The Hongkong Bank Foundation in 2026, the HSBC Hong Kong Community Partnership Programme (CPP) continues to drive innovative district-based initiatives to disadvantaged groups, fostering community growth, cooperation with social inclusion and building a sustainable and resource-efficient future. Support  innovative district-based community initiatives across 18 districts in Hong Kong, help disadvantaged communities build resilience and become future-ready  and promote  financial fitness and sustainable living. Funding focuses:  Youth or Elderly, and their carers. In addition, cross-generational inclusion initiatives are welcome. Innovative projects with the following characteristics will have a greater advantage: collaborate with different partners, such as NGOs and social enterprises; adopt environmentally friendly approaches to the project. Donation for each project ranging from HKD500,000 to HKD1,000,000; Project duration up to 12 or 18 months. Applicants must be non-profit organisations registered under Section 88 of the Inland Revenue Ordinance (Cap112) for at least 3 years. Applications from individuals and commercial ventures will not be considered. ＊Please review the following information before applying: Application Form Sample FAQs: https://www.communitypartnership.org.hk/faq.php The program is now open for enrollment from 2nd March to 10th April 2026 at 11:59pm. You can apply through this website (click here) and find more information through CPP website. Please ...