Digital Marketing for NGOs Series:
Facebook and Instagram Master Class
(The 2nd Cohort)

社福机构数码宣传企划系列:
Facebook及Instagram管理工作坊
(第二届)

Introduction

This series is designed for NGO practitioners to enhance their knowledge and skills in digital and social media marketing to cope with the rising challenges and changing dynamics of the social environment.

Objectives

• To equip participants with the latest updates on the use of Facebook tools and resources for NGOs to reach out more effectively to their target groups for various good causes
• To demonstrate the best practices in Hong Kong and other Asian markets to inspire NGOs to think out of the box
• To maximize the influence of NGOs and create positive impact in the communities

Certificate

• Participants who have attained 80% attendance of the Master Class will be awarded a certificate of completion issued jointly by Facebook and HKCSS Institute; e.g. attended 4 out of 5 sessions and upon successful completion of 80% of the training hours required in each session
• Applicants enrolled in all the sessions of the Master Class will have higher priority to be accepted
• Attendance certificates for individual sessions will NOT be issued to participants

Course Structure

Course Details

(Application via HKCSSI Member Portal, E-mail and Fax will NOT be accepted)

Trainers

Ms Aurora Li 李鹤女士
Partner Manager (Hong Kong & Taiwan)
Facebook

Aurora is a Partner Manager at Facebook, looking after Government, Politics and Advocacy sector. She’s dedicated to providing partners around the world education and guidance on how to connect with their people through Facebook marketing solutions.

Aurora has spent more than a decade in digital marketing field, including Google, Ogilvy and Baidu, among others. She has led key projects for global brands on their cross-culture communications and integrated marketing.

Mr Charles Chow 周子烈先生
Political and Government Outreach Manager (Hong Kong & Taiwan)
Facebook

Charles is Outreach Manager for Government, Politics and NGO sector. He focuses on delivering workshops on best practices on organic contents, tools and resources of Facebook apps.

He is a communications and public affairs professional with 14+ years PR, public affairs and communication experience and worked in the Government, technology, real estate and media industry. Worked as an Information Officer in Hong Kong Government and posted to a few bureaux and departments such as Security Bureau, Development Bureau and Digital Media Team in Information Services Department.

Ms Maggie Tam 谭隽兰女士
Public Policy Manager (Hong Kong)
Facebook

Maggie is the Public Policy Manager for Hong Kong at Facebook. In this role, Maggie provides strategic policy advice to key business and policy team partners and communicates Facebook’s policies and business priorities to the government, policymakers, academics, NGOs and private sector organizations. Maggie also focuses on civil society partnerships and collaborations addressing a wide range of social issues.

Prior to joining Facebook, Maggie held various roles of public affairs and communications in conglomerates such as Swire Properties and New World Development. She started her career as a local news reporter at South China Morning Post.

Ms Michelle Chan 陈殷愉女士
APAC Education Program Trainer, Facebook Blueprint
Facebook

Michelle is a Blueprint Education Trainer specialized in the Higher Education and Social Good Program in the APAC region. Her work focuses on enriching university students, educators and NGOs’ understanding towards Facebook marketing products and solutions.

Prior to Facebook, she was a Digital Marketing Specialist at Google Ads, assisting advertising agencies and clients on product strategizing and product education. If not training, she enjoys a good morning coffee and rainy days.