Objectives

• To understand the approach and importance of user-centered design, and its application in NGO service innovation
• To identify pain-points of service users in different service field

Contents

• Staff-centered vs user-centered in NGO service scope
• Study and develop user-life cycle, user life-time value and user journey
• Case studies (Social innovation, Creative education, Youth Entrepreneurship and Online Outreach)
• Introduction and practice of tools for developing user-centered model for services
• Introduction to design thinking research methods

Course Details

Course Code: 20B-15 (Original: 19B-24)
Date: 24 November 2020 (Tuesday) [Revised]
Times: 0930-1700 (6 hours)
Venue: Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong
Target Participants: NGO Managerial Staff & Supervisory Staff
Class size: 30
Language: Cantonese (supplemented with English)
Fees: $1,140
$1,060 (Fees for HKCSS Agency Member Staff Only),
Early Bird Fee: $920 (Payment received on/before 3 November 2020 for HKCSS Agency Member Staff Only)

*In response to the novel coronavirus, in order to avoid delays in application, please use member portal (institute.hkcss.org.hk/login/) for registration if possible. If you would like to apply by post, please send the completed application form to HKCSS Institute by email ([email protected]) in advance. Thank you!

【小型机构能力发展津贴计划】

HKCSS Institute成立「小型机构能力发展津贴计划」，提供八成学费资助予小型机构的董事及同工。

Mr Lee Kin Lok Kenneth 李健乐先生
Head of Youth Business
The Hong Kong Federation of Youth Groups

Kenneth has a business, communications and design background, and he has been in youth work service field for almost 10 years. During the time he serves the Hong Kong Federation of Youth Groups, he founded the Youth S.P.O.T. Magazine (青年空间杂志), developed and took lead of the user-centric design unit, oversaw youth entrepreneurship and social innovation services, supervised social enterprises, coordinated and steered the Qianhai Shenzhen-Hong Kong (前海深港青年梦工场) and Chengdu-Hong Kong Youth Innovation and Entrepreneur Hub (蓉港青年创新创业梦工场) Youth Innovation and Entrepreneur Hub, oversaw the M21.hk multimedia hub and creative education unit of the Federation.