The Hong Kong Council of Social Service
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Agenda and Minutes -
The 3 Meeting 2015-16

Date: April 20, 2016 (Wed)
Time: 4:00 pm – 5:30 pm
Location: Room 1002A, Duke of Windsor Social Service Buildin


1. Endorsement of minutes of the last meeting held on Feb 18, 2016 (Appendix 1)

2. Discussion

2.1      Preparation for the 15th Anniversary of the Caring Company Scheme in   2017 (Appendix 2)

2.2      HKCSS Channel : seeking feedback from members

2.3      The HKCSS Convention 

3. Progress Report

3.1       Caring Company

3.2         WiseGiving

3.3         Corporate Communications

4. Any other business

5. Date of next meeting


Present  :    Ms. Amarantha Yip Yun Wan (Chairperson) - Hong Kong Family Welfare Society

Ms. Ting Suk Yee, Regina (Vice-Chairperson) - Hong Kong Sheng Kung Hui Welfare Council

Mr. Wong Stephen (Caritas - Hong Kong)

Ms. Chau Shuk King, Kitty (Christian Family Service Centre)

Mr. Szeto Kwong Chiu, Ralph (CMRS Digital Solutions Ltd.)

Ms. Yuen Kwai Fong, Daisy (MTR Corporation Ltd.)

Ms. Cheung Wing Suet, Wendy (St. James' Settlement)

Mr. Orr Ka Yeung, Kevin (Winner Medical (Hong Kong) Ltd.)


Apologies :    Ms. Wong May Kwan, May (Hans Andersen Club)

                        Mr. Chan Wing Kin (The Boys' & Girls' Clubs Association of Hong Kong)

Ms. Chan Ka Po, Judy (The Hong Kong and China Gas Company Ltd.)

                                Ms. Hung Ho Lin, Linda (The Salvation Army)

Ms. Tam Chi Wah, Angelique (The Society for the Aid and Rehabilitation of Drug Abusers)


In attendance: Mr. Cliff Choi (Business Director, PEP, HKCSS)

Ms. Christine Kwan (Senior Manager, WiseGiving)

Mr. Eddie Tsang (Senior Manager, Corporate Communciations)

Ms. Wendy Luk (Senior Manager, Caring Company Scheme)

Ms. Kandy Yau (Officer, WiseGiving) - Recorder


1.          Endorsement of minutes of the last meeting


The minutes of the last meeting held on February 18, 2016 were adopted.


2.          Matters Arising


2.1      Mr. Cliff Choi reported a few updates of project ideas discussed in the previous meeting.

  • A proposal has been submitted to a private foundation who is interested to support elderly care services. The initial feedback is positive and the Council will liaise with NGOs providing elderly services upon project confirmation.
  • The idea of sponsoring elders for free Chinese medical sessions offered by freshly graduated young Chinese medicine practitioners has been proposed to a bank.
  • 20 funding application proposals had been collected for providing elderly services for Dementia patients. The selected programme is officially launched.


3.          Discussion


3.1      Preparation for the 15th Anniversary of the Caring Company Scheme in   2017

  • More than 170 companies will be awarded with 10+ and 15+ years Caring Company logo in 2017. The committee was invited to suggest programmes and theme for more engagement with the Caring Companies.
  • Programme ideas suggested
    • Posting advertisements, delivering leaflets, showcase exhibitions
    • Invite stakeholders and companies of different sizes under the scheme to share their experiences over the years, so as to revisit the core values, their growth and impacts to inspire other companies for CSR ideas.
    • Mr. Cliff Choi mentioned a business school of University in US has been following Caring Company as their case study in the past 2 years. The Committee agreed to invite local institute to perform a business case study for the scheme.
  • Theme suggested
    • The committee agreed that focusing solely on age-friendly society would be too narrow for long term development.
    • Wider themes such as inter-generations, all-age-friendly, caring for marginalized groups were suggested.
    • Innovation is also agreed as one of the crucial elements for successful practices.
    • The new theme could be supported by an award as an encouragement.


3.2      HKCSS Channel : seeking feedback from members

  • A video of HKCSS Channel was showed to the committee prior to the introduction of the Channel’s background. One video would be broadcasted once a week through eDM and Facebook. Number of views per video ranged from 1,000 to 20,000+ which depends on the popularity of topic. The videos would also be broadcasted through different partners. Some corporates and donors approached the Council for collaboration opportunities after watching the videos. Positive feedbacks had been collected from Council’s internal survey on HKCSS Channel’s performance. The committee made suggestions for boosting videos’ visibility and popularity.
  • Suggestions from Committee
    • Video viewers’ attention is dropping drastically over the years. In other words, a successful video should be able to grasp viewers’ attention at the very beginning.
    • Attending Facebook’s seminars would be helpful for more inspirations.
    • More cost effective to allocate resources to promote on Facebook.
    • A mobile friendly website is one of the keys to boost visibility.
    • A digital media techniques sharing session could be arranged in AIM.
    • A specific time slot of ViuTV is allocated for playing community services programmes. May consider liaise with them to explore collaboration opportunities.
    • Quite challenging to involve students in video production. Instead, may consider inviting students to respond on topics covered by HKCSS Channel or posting links on EDB.


3.3      The HKCSS Convention 

  • Mr. Cliff Choi invited the committee to support in the event.
  • The committee agreed to address the importance of community building on the event day.
  • Committee members were reminded to inform HKCSS if they are interested to attend concurrent sessions on the Convention as they may not be able to enroll on the online system.


4.          Progress Report


4.1      Caring Company

  • The partnership Expo 2016-17 will open for nomination in May 2016.


4.2      WiseGiving

  • WiseGiving will hold a forum in the convention about philanthropy – The Changemakers. Mr. Leslie George Santos, Mrs. Yuk Lynn Woo Chen, Mr. C.M. Chan are invited as the speakers. The forum will be facilitated by Ms. Michelle Chow.
  • The application of HSBC Community Partnership Programme 2016 is started from April 1 to May 13. 5 workshops and briefing sessions had been organized in different venues. Application procedures and previous successful projects had been shared with more than 400 participants.
  • HSBC Community Festival is confirmed to be held on November 27, 2016 (Sunday).
  • The HSBC Associate Degree Programme 2016 is launched. It provides opportunities for more than 60 enrolled students from different Universities to understand more about NGOs’ operations and to serve the community. The programme will be completed in end of June 2016. Next year’s programme will start in October 2016.
  • The AR programme is currently undergoing the script development stage. The long movie focuses on education while the short movies focus on SEN, Down Syndrome and poverty. Expected to be launched in October 2016.


4.3      Corporate Communications

  • HKCSS received 7 awards in the Web Accessibility Recognition Scheme co-organized by the OGCIO and the Equal Opportunities Commission this year.
  • 4 media events will be launched: retirement protection forum and street booths, visits to social enterprises and Sikhism temples, and research on SDI.


5.          Date of next meeting


There being no other business, members scheduled the next meeting on July 11, 2016 at 4pm.



The meeting was adjourned at 6:10pm.