How to Build a Strong Brand for NGOs
如何為NGO打造強勢品牌

Objectives
• To gain practical insights on the changing landscape of marketing communications
• To have a bird’s eye view on how marketing, branding, and state-of-the-art marketing communications tools work together
• To learn how to apply the knowledge to fulfill unique business objectives

Contents
• Why a brand is important to an organisation’s overall business strategy
• Key criteria for a strong brand
• How to formulate a competitive brand strategy
• How you can play role building a strong brand for your organisation

Course Details
Course Code: 18B-13
Date: 14 March 2019 (Thursday)
Time: 0930 – 1700 (6 hours)
Venue: Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong
Target Participants: NGO Managerial Staff or Project Leader
Class Size: 30
Language: Cantonese (supplemented with English)
Fee: $1,090 
$1,010 (Fees for HKCSS Agency Member Staff Only)
Early Bird Fee: $920 (Payment received on/before 21 February 2019 for HKCSS Agency Member Staff Only)

【設計引人的用戶體驗】 

今堂課的主菜－「用戶體驗」由導師Carolyn揭開序幕，具有豐富Marketing經驗的她，為一眾社福界同工，講解服務使用者親身體驗之感受的重要性。