How to Build a Strong Brand for NGOs 如何為NGO打造強勢品牌
Objectives • To gain practical insights on the changing landscape of marketing communications • To have a bird’s eye view on how marketing, branding, and state-of-the-art marketing communications tools work together • To learn how to apply the knowledge to fulfill unique business objectives
Contents • Why a brand is important to an organisation’s overall business strategy • Key criteria for a strong brand • How to formulate a competitive brand strategy • How you can play role building a strong brand for your organisation
Course Details Course Code: 18B-13 Date: 14 March 2019 (Thursday) Time: 0930 – 1700 (6 hours) Venue: Duke of Windsor Social Service Building, 15 Hennessy Road, Wanchai, Hong Kong Target Participants: NGO Managerial Staff or Project Leader Class Size: 30 Language: Cantonese (supplemented with English) Fee: $1,090 $1,010 (Fees for HKCSS Agency Member Staff Only) Early Bird Fee: $920 (Payment received on/before 21 February 2019 for HKCSS Agency Member Staff Only)
|

|

【設計引人的用戶體驗】
今堂課的主菜-「用戶體驗」由導師Carolyn揭開序幕,具有豐富Marketing經驗的她,為一眾社福界同工,講解服務使用者親身體驗之感受的重要性。
|