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研究報告

Hong Kong Mobile apps behavior report 2012

數碼共融 – 研究報告      2013/07/22

These days, marketers are not only experienced in initiating mobile ad campaigns through appropriate platforms, but are also interested in understanding the targeted demographics and mobile apps usage behavior to achieve a desirable campaign performance.

In this regard, Hotmob, together with Nielsen, conducted Hong Kong’s first mobile apps usage behavior survey through its mobile ad network in 2011. The mobile world has been constantly changing and evolving with new technologies, applications and most importantly new devices. To offer marketers the latest understanding on the mobile apps usage behavior, Hotmob joined hands with Nielsen for the second year to conduct the mobile apps usage behavior survey 2012 with comprehensive information and insightful analysis.

The survey, supported by Nielsen, was launched through Hotmob’s extensive mobile ad network between 22 Oct and 4 Nov 2012. The supporting mobile platforms included (in no particular order) Headline Daily, OpenRice Hong Kong, Hong Kong Movie, Hong Kong Toolbar, Sing Tao Daily, JobsDB.com, keymansoho and ELLE Beauty Club. Smartphone users who clicked the banner ads shown on the above app channels were directed to the survey instantly.

 

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